1) Why did you stereotype women with shoes and clothes?
2) Why did you choose the "e's" to turn at the end?
3) Does the commercial want us to scream every time we see heineken ?
4) Where did the people from the party disappear off to at the end of the commercial?
5) Why is it taking place at a party?
6) Why is the party so dark and lit in the closets ?
7) Does beer have the equivalent value of clothes and shoes?
8) Is this beer only for the wealthy and successful?
9) Is the targeted audience men for this commercial?
10) Why wouldn't women be as happy about the beer as the men were ?
11) Why wasn't this commercial in english?
12) Why is your slogan "serving the planet", if the slogan is not portrayed properly in the commercial ?
HEINEKEN
Heineken’s latest commercial takes place during a party. The hostess of a party is taken her guests into the party, but just as they are about to mingle, the hostess is showing them the best feature in her new house- a walk in closet with unimaginable amounts of clothes, shoes and jewelry. In awe of all the items, they excitedly squeal and jump around, but they are cut short by similar sounds coming from the next room. In their confusion they walk in the next room they find the men squealing and jumping in excitement over Heineken.
One aspect that aids the commercial to convey its message to “serve the planet” is the lighting throughout the commercial. Although, parties are generally supposed to be the center of attention for people, it was not in this instance. The party was dimly lit and it appeared that only one lamp was lighting the party. On the other hand, one would assume while a party is going on a closet would have minimum importance. Once again the opposite effect took place, it was highly lit trying to illuminate every object within the closet. This was the case for both closets – the women’s closet with shoes, jewelry and clothes along with the men’s walk in closet with the Heineken beer.
No comments:
Post a Comment