Pepsi Commercial
Pepsi’s commercial shows the process of a young boy’s process of learning with the Chinese monks. He starts off coming as a young boy and and eventually is transformed into a grown man. When he is a grown man, he is tested on all that he was taught before. At the end when he has succeeded, the monks mark the celebration with a sip of Pepsi and the boy is inaugurated by smashing his head into the Pepsi can.
Time is an aspect within the commercial that attempts to convey Pepsi’s message to “ask for more”. The boy was the only factor that changed within the one minute commercial. The monks around him always looked the same and wore the same clothing. The boy’s transformation started when he was a young boy in aspects of his hair, clothing and also his age. His transformation was only complete when he evolved into a grown man and could finally do all the martial arts that the other monks could do. But to commemorate this, when he smashed his head into the Pepsi, it was only then in which his transformation was complete and he was one of them.
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