Friday, September 30, 2011
A profound glimpse into my writing process
Although my writing process isn't as lengthy and extreme as Chel White's process, it takes me a while to actually have something written down on paper. The first thing I do is stare into the oblivion using my mind at full speed trying to muster up anything interesting I could write about. Usually, random facts start popping up in my head, but i'm just bouncing between topics. I might muster up one..maybe two facts about something but that clearly isn't enough. I head straight to google then- my savior. I poke around websites to see if something sparks inside. Most of the time that'll work , but then I go downhill as soon as I check my email or enter facebook. Instantly, i'm warped into a conversation between my friend and next thing I know 2 hours flew by and I have a blank piece of paper staring back at me.It's only then when I go into my zone and focus solely on what to write about. I just let my hand go and write down thoughs and BAM! I read one line I like and all of a sudden I envision the whole thing infront of me. The only thing left to do is write it all down
Sunday, September 18, 2011
Check out this commercial- Pepsi commercial
Pepsi Commercial
Pepsi’s commercial shows the process of a young boy’s process of learning with the Chinese monks. He starts off coming as a young boy and and eventually is transformed into a grown man. When he is a grown man, he is tested on all that he was taught before. At the end when he has succeeded, the monks mark the celebration with a sip of Pepsi and the boy is inaugurated by smashing his head into the Pepsi can.
Time is an aspect within the commercial that attempts to convey Pepsi’s message to “ask for more”. The boy was the only factor that changed within the one minute commercial. The monks around him always looked the same and wore the same clothing. The boy’s transformation started when he was a young boy in aspects of his hair, clothing and also his age. His transformation was only complete when he evolved into a grown man and could finally do all the martial arts that the other monks could do. But to commemorate this, when he smashed his head into the Pepsi, it was only then in which his transformation was complete and he was one of them.
Heineken commercial questions
Heineken commercial questions:
1) Why did you stereotype women with shoes and clothes?
2) Why did you choose the "e's" to turn at the end?
3) Does the commercial want us to scream every time we see heineken ?
4) Where did the people from the party disappear off to at the end of the commercial?
5) Why is it taking place at a party?
6) Why is the party so dark and lit in the closets ?
7) Does beer have the equivalent value of clothes and shoes?
8) Is this beer only for the wealthy and successful?
9) Is the targeted audience men for this commercial?
10) Why wouldn't women be as happy about the beer as the men were ?
11) Why wasn't this commercial in english?
12) Why is your slogan "serving the planet", if the slogan is not portrayed properly in the commercial ?
1) Why did you stereotype women with shoes and clothes?
2) Why did you choose the "e's" to turn at the end?
3) Does the commercial want us to scream every time we see heineken ?
4) Where did the people from the party disappear off to at the end of the commercial?
5) Why is it taking place at a party?
6) Why is the party so dark and lit in the closets ?
7) Does beer have the equivalent value of clothes and shoes?
8) Is this beer only for the wealthy and successful?
9) Is the targeted audience men for this commercial?
10) Why wouldn't women be as happy about the beer as the men were ?
11) Why wasn't this commercial in english?
12) Why is your slogan "serving the planet", if the slogan is not portrayed properly in the commercial ?
HEINEKEN
Heineken’s latest commercial takes place during a party. The hostess of a party is taken her guests into the party, but just as they are about to mingle, the hostess is showing them the best feature in her new house- a walk in closet with unimaginable amounts of clothes, shoes and jewelry. In awe of all the items, they excitedly squeal and jump around, but they are cut short by similar sounds coming from the next room. In their confusion they walk in the next room they find the men squealing and jumping in excitement over Heineken.
One aspect that aids the commercial to convey its message to “serve the planet” is the lighting throughout the commercial. Although, parties are generally supposed to be the center of attention for people, it was not in this instance. The party was dimly lit and it appeared that only one lamp was lighting the party. On the other hand, one would assume while a party is going on a closet would have minimum importance. Once again the opposite effect took place, it was highly lit trying to illuminate every object within the closet. This was the case for both closets – the women’s closet with shoes, jewelry and clothes along with the men’s walk in closet with the Heineken beer.
AT&T commercial Questions
AT&T commercial questions:
1) Why did you pick that specific background music?
2) Why weren't there any hints about it being an AT&T commercial?
3) If someone didnt grasp the fairytale concept, would they still understand the message that you wanted them to understand?
4) What audience were you targeting?
5) Why didnt the kids just use the GPS in the beginning?
6) Why did you use a fairytale?
7) Did you achieve any success from this commercial?
8) How could you send 2 little kids into the city by themselves?
9) It went from day to night in 20 seconds- why would the kids take an entire day to use the GPS ?
10) Why werent the kids wearing modern clothing if the whole commercial revolved around something modern?
11) Why didnt anybody help the children?
12) Why was the cottage in the direction of the AT & T towers?
1) Why did you pick that specific background music?
2) Why weren't there any hints about it being an AT&T commercial?
3) If someone didnt grasp the fairytale concept, would they still understand the message that you wanted them to understand?
4) What audience were you targeting?
5) Why didnt the kids just use the GPS in the beginning?
6) Why did you use a fairytale?
7) Did you achieve any success from this commercial?
8) How could you send 2 little kids into the city by themselves?
9) It went from day to night in 20 seconds- why would the kids take an entire day to use the GPS ?
10) Why werent the kids wearing modern clothing if the whole commercial revolved around something modern?
11) Why didnt anybody help the children?
12) Why was the cottage in the direction of the AT & T towers?
Wednesday, September 14, 2011
John Trimble
John Trimble makes the case that all writers are like warriors, defending claims and fortifying arguments. How do you responsd to this trope, this figurative tura ?
In a sense Trimble is right. We are the warriors and our pens our swords. As writers, or should I say warriors, we constantly create, and in order to get the audience- or land/ territory to our side we must defend both ourselves and our writing. We must use strategies to entice the audience, persuade them, get them to understand our side and perhaps by the end of our battle, we'll have won and they'll be on our side of the argument. Any warrior, does not not what is to come of him during the battle. In order to win, the commander constructs strategies to win the battle sending their warriors forth. In the sense of writing, writers, whom do not know their audiences, need to construct their work tactically. In a sense, they need to construct it with both their ideas and arguments to support their ideas. This keeps them in overall shape and prepared for any battle against the audience.
In a sense Trimble is right. We are the warriors and our pens our swords. As writers, or should I say warriors, we constantly create, and in order to get the audience- or land/ territory to our side we must defend both ourselves and our writing. We must use strategies to entice the audience, persuade them, get them to understand our side and perhaps by the end of our battle, we'll have won and they'll be on our side of the argument. Any warrior, does not not what is to come of him during the battle. In order to win, the commander constructs strategies to win the battle sending their warriors forth. In the sense of writing, writers, whom do not know their audiences, need to construct their work tactically. In a sense, they need to construct it with both their ideas and arguments to support their ideas. This keeps them in overall shape and prepared for any battle against the audience.
AT&T commercial
Here's the link - http://www.youtube.com/watch?v=F_iWajvrZns
The point of any commercial is to persuade the audience to purchase/choose their product over their competitors. In doing so, they use different aspects in a commercial such as background, actors, music, movement...etc to make their product stand out. It's the little things at the end within the commercial that etch it the audiences. AT&T’s commercial revolved around the fairy tale Hansel and Gretel but within the modern world. As the two children venture out into the city, time flies and by the time they want to go home – their breadcrumbs are nowhere to be seen. But just then, they get an epiphany in which they whip out their AT&T phone with its GPS system and find their way back to the cottage.
The point of any commercial is to persuade the audience to purchase/choose their product over their competitors. In doing so, they use different aspects in a commercial such as background, actors, music, movement...etc to make their product stand out. It's the little things at the end within the commercial that etch it the audiences. AT&T’s commercial revolved around the fairy tale Hansel and Gretel but within the modern world. As the two children venture out into the city, time flies and by the time they want to go home – their breadcrumbs are nowhere to be seen. But just then, they get an epiphany in which they whip out their AT&T phone with its GPS system and find their way back to the cottage.
Within the 30 second commercial, 20 seconds of that commercial was taken up by music, in which it was without lyrics. The tune that it carried off was a repetitive one in which it only changed in tone. Since it was repetitive, it was easy to stick to one's mind. This helps the company because you're thinking about their product/service in the case of AT&T. This was also taken to another level in which the last 10 seconds of the commercial actually contained spoken words- " Count on the Nation's fastest 3G network". Generally, words are the most memorable thing to remember. When the first 20 seconds of the song are already etched in your mind, the speech only adds onto it within the memory. Hence, creating a commercial in which starts and ends already in the audience's mind.
Pantene Commercial
Here's the link to the commercial : http://www.youtube.com/watch?v=Um9KsrH377A
In Pantene's four minute youtube commercial, a deaf girl learns to play the violin despite opposition from those around her. She defies the norm and excels at playing the violin in the end. Within this commercial, there are many fine points that attempt to form Pantene’s message “to shine” and convey it to its audience.
In Pantene's four minute youtube commercial, a deaf girl learns to play the violin despite opposition from those around her. She defies the norm and excels at playing the violin in the end. Within this commercial, there are many fine points that attempt to form Pantene’s message “to shine” and convey it to its audience.
One of the finer points I noticed was throughout the deaf girl’s performance in the competition. Her hair started off tame when the tempo of the music was slow. As the tempo got faster, strands of her hair fell out of place until it got wild. Her hair eventually got to a point where it was in her face. Her music piece and hair throughout the competition symbolized her journey and struggle for her passion. More specifically, the varying tempo during the competition showed how far she had come. In the beginning of her journey she did not play- hence the slow tempo and tame her. But, as she began playing with her mentor she became more and more skilled. Hence, the faster tempo and wild hair symbolized this change.
Sunday, September 11, 2011
So here I am writing at hofstra...
So here I am writing at Hofstra. Writing online makes me feel vulnerable Sure, it allows me to ramble my thoughts that were closed into the walls of my mind just a couple of seconds ago. But, my thoughts are now out for the world to see/read. Honestly though, im not really a blogger. Sure, ive used facebook and what not but its not the same with blogs. This feels more like a great big field of open space- unknown, raw (only if i dont edit) and just new. Id much rather interact with people face to face or go oldschool by writing a letter or something like that. There's just something different about writing letters to someone. I actually wonder how many people still do that these days. I only just started writing letters to my friends a couple of months ago- and its great. sure emails and all this stuff can do the same thing a letter can do but then - can you actually see their handwriting? Plus, my handwriting is kinda sloppy so im certain its gonna be neater eventually with this whole writing business.
but in general, i've only made this blog for a writing class. who knows, i might end up liking blogging and create my own blog. but even if i end up liking blogging, instead of sending a text msg, or a facebook msg, or a blog post to with two little letters stating "hi" , its nice to pop up somewhere and actually meet the same person. We dont want to end up like the humans in " Wall- E"
but in general, i've only made this blog for a writing class. who knows, i might end up liking blogging and create my own blog. but even if i end up liking blogging, instead of sending a text msg, or a facebook msg, or a blog post to with two little letters stating "hi" , its nice to pop up somewhere and actually meet the same person. We dont want to end up like the humans in " Wall- E"
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