The point of any commercial is to persuade the audience to purchase/choose their product over their competitors. In doing so, they use different aspects in a commercial such as background, actors, music, movement...etc to make their product stand out. It's the little things at the end within the commercial that etch it the audiences. AT&T’s commercial revolved around the fairy tale Hansel and Gretel but within the modern world. As the two children venture out into the city, time flies and by the time they want to go home – their breadcrumbs are nowhere to be seen. But just then, they get an epiphany in which they whip out their AT&T phone with its GPS system and find their way back to the cottage.
Within the 30 second commercial, 20 seconds of that commercial was taken up by music, in which it was without lyrics. The tune that it carried off was a repetitive one in which it only changed in tone. Since it was repetitive, it was easy to stick to one's mind. This helps the company because you're thinking about their product/service in the case of AT&T. This was also taken to another level in which the last 10 seconds of the commercial actually contained spoken words- " Count on the Nation's fastest 3G network". Generally, words are the most memorable thing to remember. When the first 20 seconds of the song are already etched in your mind, the speech only adds onto it within the memory. Hence, creating a commercial in which starts and ends already in the audience's mind.
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